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Go Mobile! The Essential Guide to Mobile Marketing

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ClickDimensions

Mobile marketing involves marketing via a mobile device, like a smartphone or tablet. There are different ways to market through mobile, from simple methods like text messaging (SMS) to more complex options like app building and in-app advertising. The type of business, current customers and future prospects greatly influence where a company should invest its mobile marketing efforts.

Your Passport to the World of Email Marketing

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ClickDimensions

What do we mean when we say “email marketing?” In reality, any email that you send to someone for the purpose of marketing your business – even a single email sent from your inbox to a prospect alerting them of an upcoming sale – could be considered email marketing.

However, in this eBook, we are discussing email marketing on a slightly larger scale: the process of sending a sales or marketing email (usually in HTML format) to an entire list of recipients at the same time, tracking how the recipients interact with the email and measuring the overall results of the campaign.

Web Tracking and Privacy: Three questions to ask your marketing automation provider

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ClickDimensions

The subject of this writing was inspired by a call with a prospective client who asked if the web tracking component of the ClickDimensions marketing automation product could identify a visitor who had never revealed himself to their web site. By ‘reveal’ we are referring to the completion of a web form or a click on a link from an email that was sent by the site. Either of these actions is a way for a site to know, within reason, the identity (i.e. email address) of the visitor.