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Align Technology Expands Use of Salesforce, Leveraging Einstein Analytics to Drive Continued Innovation and Enhanced Customer Experiences with Invisalign® Treatment

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Leader in clear aligner orthodontics uses the Salesforce Lightning Platform to quickly build and deploy apps for employees, doctors, patients and consumers

Expands across the Lightning Platform, Analytics, Sales Cloud, Service Cloud, Marketing Cloud, Health Cloud and Success Cloud to further transform its business

Infuses apps with Salesforce Einstein Analytics to connect with Invisalign doctors and their patients in smarter, more powerful ways

Introducing Salesforce Customer 360 — Unify the Customer Experience on the World’s #1 CRM Platform

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Customer 360 will provide a click-based admin interface to easily connect and manage customer data across Salesforce apps

With Customer 360 ID, companies will have a complete, up-to-date, contextually relevant profile of the customer

Pre-built Customer 360 packages for Service, Marketing and Commerce will enable companies to quickly create cross-channel customer experiences

Salesforce Expands the Sales Cloud Platform with Faster Prospecting, Flexible Billing and Intelligent Marketing Automation

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High Velocity Sales now delivers tailored sales cadences and work queues to each inside sales rep - increasing their productivity and focus on the most valuable prospects

New Salesforce Billing streamlines the revenue lifecycle with usage-based pricing, evergreen subscriptions and flexible invoicing

Salesforce Pardot is now powered by Einstein and Lightning, aligning marketing and sales teams with AI-powered campaign insights and behavior scoring to deliver smarter, more personalized customer experiences