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Salesforce Research Reveals AI, Mobile & Social Drove Digital Transformation This Holiday Shopping Season

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Salesforce

Mobile commerce eclipsed desktop for the first time – 48 percent of orders were placed from mobile devices, compared to 44 percent from computers

16 percent of Cyber Week buyers engaged with AI-powered product recommendations and spent 14 percent more than those that did not

Social media was the breakout channel, with a 34 percent increase in social traffic and Facebook/Instagram accounting for 94 percent of all social traffic to retail sites

Salesforce Named a Leader in SaaS Marketplaces by Independent Research Firm

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Salesforce

SAN FRANCISCO—Salesforce (NYSE: CRM), the global leader in CRM, today announced Salesforce was named a leader by Forrester Research in its evaluation of Salesforce AppExchange as part of the first ever Forrester New Wave™: SaaS Marketplaces report, Q4 2018.

Salesforce Named a Leader in CRM Suites by Independent Research Firm

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Salesforce

SAN FRANCISCO—Salesforce [NYSE: CRM], the global leader in CRM, today announced Salesforce was named a leader by Forrester Research in its report, The Forrester Wave™: CRM Suites, Q4 2018.

Salesforce received the highest score possible in the category of market presence, as well as the criteria of product strategy, delivery and extensibility ecosystem, sales force automation (SFA), marketing automation, customer service, field service and customer journey support. In the report, Forrester describes Salesforce as “a foundation for smarter engagement on a broader scale.”

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