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2018 Holiday Readiness Guide

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Salesforce

With so many factors that go into running a successful business, there’s no such thing as being too prepared for the upcoming holiday frenzy. Will your website hold up under the volume? Do you have the right promotions in place? Is your mobile strategy up to speed? Is your customer service department staffed appropriately? And let’s not forget about the latest and greatest consumer-centric technologies such as artificial intelligence and voice shopping.

Deciding Which CRM Solution is Right for You: CRM Success Series

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Salesforce

Congratulations. Your business is growing and you’ve decided the time is right to add a customer relationship management (CRM) system to the mix.

Implementing a CRM solution to manage customer relationships, as well as the data and information associated with them, is a big step, but it’s definitely a step in the right direction.

So, how do you know which kind of CRM solution is right for your business?

6 Ways to Connect Your Entire Business Around the Customer

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Salesforce

The definition of a successful business today is one that puts the customer at the center of the entire company. But how can you make sure your customers are successful when every team in your company -- marketing, sales, and service -- has a different view of the customer? The end result is that your business is splintered. Too many independent visions and working strategies will keep you from getting closer to your customers and your ultimate goal: Customer success.

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