Salesforce and Marketo

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Marketo

Gone are the days of when marketing and sales can continue to work in isolated silos, each with its own independent revenue goals and key performance metrics. In order to maximize revenue growth and ensure business goals are consistently met, today’s marketing and sales teams must be aligned and integrated, working in tandem to be better prepared at every step of the revenue cycle. Marketing and sales teams that lack integration will struggle with information gaps in the sales pipeline, resulting in frustration and lost opportunities. Salesforce and Marketo have come together to address this challenge and create the most industry’s most advanced lead-to-revenue solution.