Chapter 1 – 10

Introduction
“This Highway is for gamblers, better use your sense. Take what you have gathered from coincidence.”
Bob Dylan

Chapter 1
Professor Gene Bluestein
“…the most pressing task is to teach people how to learn.”
Peter Drucker

Chapter 2
Four Things that Matter
“We make a living by what we get, we make a life by what we give.”
Sir Winston Churchill

Chapter 3
Breakthrough
“Opportunity is missed by most people because it is dressed in overalls and looks like work.
Thomas A. Edison

Chapter 4
The Beginning of the End-Game
“Even the violent end, the matador on his toes, sighting along his blade, the drop of the cape, the sword buried in the bull’s shoulder to the hilt, the blood on the sand…had a strange, primordial attraction…”
Sometimes the Bull Wins

Chapter 5
Deciding When to Launch
“Business is conceptually easy: Buy low, sell high, collect early, pay late.”
Craig Floerchinger’s opening line at an AIS training course

Chapter 6
Design the Company for the Long Term
“Nothing truly worth doing in business can be achieved in a quarter, a year, five years, or even a decade. Design your company for the long term.”
Mike Rice, dean of UAF School of Management

Chapter 7
Back from the Brink: 7 Steps to Business Recovery
“For Heaven’s sake heave out the ballast!” “There! the last sack is empty!” “Does the balloon rise?” “No!” “I hear a noise like the dashing of waves! …”
Jules Verne, Mysterious Island

Chapter 8
Get Off Your High Horse: 15 Ideas to Develop a Merit-Based, Results-Oriented Company Culture
“Executives and owners are simply employees of the company and therefore subject to the same policy and procedure endured by any associate.”
Sometimes the Bull Wins

Chapter 9
The Tactics of Strategy in a Mid-sized Business
“The more precisely the position is determined, the less precisely the momentum is known in this instant, and vice versa.”
Werner Heisenberg, Uncertainty Paper, 1927

Chapter 10
Strategy, Structure, Measures, and Alignment
“Form follows function — that has been misunderstood. Form and function should be one, joined in a spiritual union.”
Frank Lloyd Wright (1869 – 1959), 1908

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