by Will Fultz
If you are sick of hearing about the bad economy right now you are not alone. Bailouts, rescue packages, unemployment, and massive upcoming federal debts just seem to dominate every news cycle. Quite frankly, if you watch the morning news it is very easy to convince yourself that making a sales call is a waste of time. Do yourself a favor, turn off the news and don’t fall into this trap.
Companies will pay more attention to whom they do business with during a down business cycle. There is no doubt about this in my mind whatsoever. If you take the time to show your prospects how to improve their productivity, increase their revenues, and decrease their expenses you will find more ears that are willing to listen. I’m not blowing coffee house smoke here, this really is your chance to shine and improve your market share.
While many sit home and whine, others are putting together and closing some of the biggest deals in their sales career. A down economy puts pressure on a company to do things better – and this where your expertise will be welcomed. Don’t miss this opportunity to get in doors that you otherwise wouldn’t, because that good economy everyone is looking for is right around the corner.
Check out more of Will’s stuff here.
- Bob Neeser
Tags: Bob Neeser, Economy, Productivity, TopLine Strategies
This entry was posted
on Saturday, November 21st, 2009 at 6:51 pm and is filed under Economy, Sales Strategy.
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