Archive for October 26th, 2009

Sales 3.0?

S. Anthony Iannarino on his sales blog postulates Sales 3,0, the fusion classic sales skills with technology enablers.  I am not sure how that is different from Sales 2.0, but I like the way Sales 3.0 sounds…perhaps he is onto something!

“Timeless Principles:

1. Self Discipline: The Ability to Keep Commitments to One’s Self

2. Optimism: A Positive Mental Attitude

3. Competitiveness: A Desire to Win

4. Initiative: The Ability to Take Action

5. Resourcefulness: The Ability to Find a Way, or to Make One

6. Determination: The Ability to Persevere

7. Caring: A Desire to Achieve a Positive Result for Others

8. Empathy and Emotional Intelligence: The Ability to Connect with Others

9. Communication: The Ability to Listen and to Explain Ideas

10. Influence: The Ability to Persuade Others

To succeed in sales, especially B2B sales, you also need the following sales-related skill sets:

Sales Skill Sets:

1. Closing: The Ability to Ask For and Obtain Commitments

2. Differentiate: The Ability to Stand Out from the Crowd

3. Prospecting: The Ability to Open Relationships

4. Business Acumen: A General Understanding of Business Principles

5. Diagnose: The Desire to Understand

6. Storytelling: The Ability to Share a Vision

7. Negotiation: The Ability to Create Win-Win Deals

8. Change Management: The Ability to Help Others Improve

9. Leadership: The Ability to Generate Results Through Others

10. Manage Outcomes: The Ability to Achieve Results

All of these attributes and skills are necessary to succeed in sales, regardless of the many benefits technology provides. I happen to be a huge fan of Jigsaw, but doubt that it is a great tool for those who lack the self-discipline to make their calls.”

Read the full post here.

- Bob Neeser

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