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10 Best Practices for Integrating Your Customer Data

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TIBCO Spotfire

The more information you have and the more effectively you use it, the greater the success you can achieve. The best scenario is when all the systems that manage information are tightly integrated so data can easily be combined to grow a deeper, more intimate understanding of each customer.

Integrating systems to accurately share customer data can be a formidable task, which grows in difficulty depending on the size of your organization and the number of contacts you interact with.

Inside BIGDATA Guide to Predictive Analytics

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TIBCO Spotfire

Also known as predictive analytics, the ability to forecast and influence business outcomes is a growing strategic and competitive advantage for many companies. So what exactly is Predictive Analytics (PA) and how can it help you make smarter decisions?

Insider’s Guide to Predictive Analytics by InsideBIGDATA documents what PA is, what to consider when evaluating solutions, how to build a predictive model and how different lines of business are using it for decision-making.

8 Essential Steps: Championing Your Investment in Loyalty Marketing

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TIBCO Spotfire

For every company that loses a customer, another company is prepared to win that same customer and maximize lifetime value through continuous, contextual engagement.

Most marketers want to expand loyalty efforts; the problem is getting these programs off the ground. Without a solid foundation, your loyalty initiatives are susceptible to major roadblocks that can waste resources, prevent the program from launching or decrease effectiveness when deployed.

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