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Inside BIGDATA Guide to Predictive Analytics

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Also known as predictive analytics, the ability to forecast and influence business outcomes is a growing strategic and competitive advantage for many companies. So what exactly is Predictive Analytics (PA) and how can it help you make smarter decisions?

Insider’s Guide to Predictive Analytics by InsideBIGDATA documents what PA is, what to consider when evaluating solutions, how to build a predictive model and how different lines of business are using it for decision-making.

8 Essential Steps: Championing Your Investment in Loyalty Marketing

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For every company that loses a customer, another company is prepared to win that same customer and maximize lifetime value through continuous, contextual engagement.

Most marketers want to expand loyalty efforts; the problem is getting these programs off the ground. Without a solid foundation, your loyalty initiatives are susceptible to major roadblocks that can waste resources, prevent the program from launching or decrease effectiveness when deployed.

Integration: Why “Good Enough” Doesn’t Cut It

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Digitalization—the process of exploiting digital information to maximize business success—has increased the value of your data to the point where it is arguably your most important asset. You need it for customer interactions, business processes, services, decisions—all parts of the business—and it’s abundant, both inside and outside your organization. However, the fact that it exists is not the same as that it’s available and actionable.

That’s why—no matter what size your organization—integration is a capability you must master.

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