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Eight Ways Pardot Can Unlock Salesforce CRM

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Salesforce Pardot

58% of top-performing companies - companies in which marketing contributes more than half of the sales pipeline - have adopted marketing automation. (Forrester Research)

Not impressed?

Consider this: a quarter of all B2B Fortune 500 companies are already using marketing automation, along with 76% of the world’s largest SaaS companies. (Pardot)

The Complete Guide to Automated Lead Scoring & Grading

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Salesforce Pardot

Today’s tracking tools and marketing technology have ensured one thing: cramming as many leads into the sales funnel as possible and hoping for the best is no longer a viable approach to doing business. With these powerful tools at the fingertips of your competitors, your sales reps can’t afford to waste time cold-calling an endless list of unqualified leads and your marketing team can’t afford to see their hard-earned leads go to waste when they aren’t ready to speak with a sales rep.

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