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From Strategy to Execution: Accelerating Sales Growth

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Salesforce

The executive team at SunGard recently faced the challenge of transforming the sales force to create a sustainable growth engine. This involved two steps. The first was to formulate a new approach to selling (branded internally as “Selling the SunGard Way”). The second was to create a culture to support the new approach, which included partnering with various vendors to introduce new tools and technologies that would help the sales team and the organization as a whole.

This report describes:

The New Measures of Sales Success

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Salesforce

This e-book offers you a fast yet thorough look at the key factors that are determining the future of the sales function, and explains how technology is both driving these changes and giving companies the capabilities they need to thrive in the new world order. Here is what you’ll find inside:

2015 State of Marketing

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Salesforce

In the fall of 2014, Salesforce surveyed thousands of marketers for our second annual State of Marketing report. They wanted to learn marketers’ top priorities for 2015 across all digital channels — and how their budgets, metrics, and strategies supported their goals. With more than 5,000 responses, this report offers a data-centric look at the digital marketing landscape of 2015, as well as the increasing significance of the customer journey.