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Optimizing B2B Marketing Automation: Strategies, Tactics and Tips From the Field

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ClickDimensions

New Research: Optimizing B2B Marketing Automation

Marketing automation is everywhere today, as more organizations of all sizes adopt this technology and make it more of an essential part of modern marketing.

But for B2B marketers specifically, how do you optimize marketing automation to continually increase business-to-business marketing performance?

To find out, read this research report which includes:

Aligning IT and Marketing: Why and How to Bring These Teams Together

Posted in

ClickDimensions

Thanks to technological advances and sweeping changes in consumer behavior, IT and marketing must converge like never before. But just because these roles need to come together doesn’t mean that they are or that they are working together well.

In Aligning IT and Marketing: Why and How to Bring These Teams Together, we explore:

  • Why IT and marketing need each other
  • Best practices for aligning these two teams
  • How this cross-functional collaboration can benefit entire organizations

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