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Modern-Day Sales Team, Yesterday's CRM?

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Customer Relationship Management

Providing a unified customer experience requires a base of business technology your employees can use to delight customers. The most successful organizations are doing this with a modern customer relationship management (CRM) system that supports both the customer relationship and corresponding internal processes for the digital age.

The Forrester Wave: Sales Force Automation Solutions, Q2 2017

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Sales Force Automation

In our 35-criteria evaluation of sales force automation (SFA) providers, we identified the 10 most significant ones — bpm’online, CRMNEXT, Infor, Microsoft, NetSuite, Oracle, Pegasystems, Salesforce, SAP and SugarCRM — and researched, analyzed, and scored them. This report shows how each provider measures up and helps application development and delivery (AD&D) professionals make the right choice.


Key Takeaways

Microsoft, Oracle, And Salesforce Lead The Pack

CRM ADOPTION: An Organizational Change Management Framework

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TopLine Strategies has published a white paper titled, “CRM ADOPTION: An Organizational Change Management Framework.” The publication is intended to help companies implementing CRM to design and execute an effective CRM user adoption plan. 

CRM Adoption Abstract: