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White Papers

CRM ADOPTION: An Organizational Change Management Framework

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TopLine Strategies has published a white paper titled, “CRM ADOPTION: An Organizational Change Management Framework.” The publication is intended to help companies implementing CRM to design and execute an effective CRM user adoption plan. 

CRM Adoption Abstract:

Your Brand Sux

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Marketing Technologies

Your brand doesn’t ‘sux’, but in today’s social and mobile world there may be some negative conations received. How do you turn the negative sentiment into an opportunity to improve your sales, marketing and service teams?

The Untapped Power of Self-Service Data Analytics

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Harvard Business Review Analytic Services surveyed over 600 business and IT leaders to understand their use of data analytics and the challenges they face in delivering the right data for faster, more accurate decisions.

Download this paper to get the details behind self-service data analytics, and how it lets business analysts: