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Salesforce Announces New Marketing Cloud Services, Empowering Retailers to Create Smarter 1-to-1 Customer Journeys

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Salesforce Marketing Cloud

SAN FRANCISCO—January 19, 2016—Salesforce (NYSE: CRM), the Customer Success Platform and world's #1 CRM company, today announced two new Salesforce Marketing Cloud services for retailers at the National Retail Federation (NRF) Big Show 2016—Salesforce Strategic Framework for Retail Customer Journeys and Strategic Retail Professional Services—empowering retailers to create smarter 1-to-1 customer journeys. These new services combine the world’s #1 CRM with industry and cloud transformation expertise to help retailers increase revenue through personalizing their customer engagements.

Salesforce Announces Marketing Cloud Predictive Journeys, Empowering Marketers to Create Smarter 1-to-1 Customer Journeys

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Salesforce Marketing Cloud

SAN FRANCISCO—November 18, 2015—Salesforce (NYSE: CRM), the Customer Success Platform and world's #1 CRM company, today announced Salesforce Marketing Cloud Predictive Journeys, with Predictive Scores and Predictive Audiences. With Marketing Cloud Predictive Journeys, marketers can fuse CRM and marketing data with relevant contextual data such as web browsing activity and email engagement. And now, with Predictive Scores and Predictive Audiences, marketers can harness the power of data science to analyze customer engagement and predict the optimal next step in every customer journey.

Salesforce Launches the Next Generation of B2B Marketing Automation

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Salesforce Marketing Cloud

SAN FRANCISCO—April 9, 2015—Salesforce (NYSE: CRM), the Customer Success Platform and world's #1 CRM company, today launched the next generation of Sales Cloud B2B marketing automation. Powered by Salesforce Pardot, the new Intelligent Engagement Studio and Sales Cloud Engage will deliver sophisticated adaptive lead nurturing, visualized campaign testing and cutting edge mobile marketing tools.