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Microsoft Dynamics 365 Channel Integration Framework (CIF) reaches general availability

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Microsoft Dynamics CRM

Microsoft announced the general availability of its Channel Integration Framework for Dynamics 365, an extensible framework to integrate third party communications providers with the latest D365 for Customer Engagement apps via a JavaScript API library.

The offering entered preview earlier this year and was adopted by AMC Technology to consolidate communications channels for its Davinci app. InGenius Software Inc. followed suit and launched a computer telephony integration in December, integrating its InGenius Connector Enterprise offering with D365 for Customer Engagement.

How Microsoft partners can successfully offer blended solutions

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Microsoft Dynamics CRM

For the integrators, vendors, agencies and resellers within the Microsoft Partner Network (MPN) — including those in the Dynamics world — the goal of all activity is to use Microsoft tools to drive a better experience for their customers.

Increasingly, this means being able to offer customers and prospects solutions beyond Dynamics. While being able to offer customers blended solutions that encompass other independent software vendors (ISVs) can be a competitive differentiator for businesses within the MPN, creating these solutions can present challenges.

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