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- Salesforce Pardot

Marketing Automation for Sales Playbook

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Salesforce Pardot

It’s a common misconception that marketing automation is only for marketers, and that sales will be left with yet another system to learn how to use. This couldn’t be further from the truth — in fact, it only takes a few hours for sales reps to learn everything they need to know to get the most out of an automation system.

Ten Tips for Accelerating Your Pipeline

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Salesforce Pardot

This white paper will walk you through ten ways that marketing automation can help you shorten the length of your sales cycle — without the additional investment in time and resources. Take a look through the following pages to see how you can drive sales and accelerate your funnel with automated lead qualification, lead nurturing, detailed prospect tracking, automated follow-ups and more.

Five Ways Small Businesses Are Powering Growth With Marketing Automation

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Salesforce Pardot

Marketing automation is a game changer for small businesses working with small marketing and sales teams — and Pardot clients are a testament to that fact. Learn how five small businesses are powering growth with marketing automation. See how you can achieve results like the following:

  • 50% increase in marketing productivity
  • 300% increase in marketing-qualified leads
  • 394% growth in sales opportunities
  • reduction in sales cycle length of 25%