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Asking the Right Questions: How to Evaluate Marketing Automation

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Marketo

If you're considering a marketing automation solution, you're proabably familiar with the benefits: incredible productivity, targeted engagement, alignment with sales and serious insight into what's working and what isn't. However, the truth is that not everyone who adopts marketing automation is thrilled with the results. That's why, as you evaluate solutions for your business, you'll want to know: which factors make the difference between dissatisfaction and success and what do companies who succeed with marketing automation have in common?

Creating a Business Case for Marketing Automation

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Marketo

When discussing marketing automation's ROI potential, nothing is more convincing than cold, hard data. The research shows that marketing automation leads to more pipeline, more productive sales reps and higher revenue. In this Marketo eBook, they expalin how you can make an irrefutable case for marketing automation at your organization backed by the facts.

Graduating from Email Marketing to Marketing Automation

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Marketo

Marketing automation allows you to nurture leads through automated campaigns. Since email is one of the methods for engaging customers, it is often asked, “What is the difference between Marketing Automation and Email Marketing?” Marketing automation builds upon your email marketing strategies to produce superior results.

In this paper, you are shown what marketing automation can do for you and help decide if your organization is ready to graduate to a marketing automation solution.