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InsideView Clean Data: Is Dirty Data Clogging Your Marketing Engine?

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According to Biznology,* B2B data decays at a rate of more than 5% per month or 70.3% per year. In their study, 3.8% of respondents had changed names within 12 months, 65.8% changed titles or job functions, 42.9% changed phone numbers, and so on. Add to that the fact that a high percentage of lead records are typically missing information. According to our clients, as many as 85% are incomplete as they enter their CRM or marketing automation systems. And, we’re all relying on this data to drive marketing success.

Microsoft Social Engagement: Social for Everyone

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Microsoft Social Engagement

In a socially connected world, engagement with your customers can happen anywhere or anytime. Microsoft Social Engagement puts powerful social tools in the hands of your sales, marketing and service teams — helping them connect on social media with your customers, prospects and partners right within Microsoft Dynamics CRM or with a stand-alone app. Find social insights about your brand, products and services to gain a true understanding of sentiment about your business.