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Case Studies

- Tableau

Spotlight on Creighton University

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Tableau

Creighton’s admissions counselors use Tableau to get data while on the road. This means they can be more efficient and proactive about student recruitment than ever before. “What I really see with Tableau is how our counselors are able to take charge of their territories and their prospects. They’re able to say, ‘these are my best prospects and I should be calling these specific students now or dropping them an email.’ ” says Associate Director of Admissions Operations Duey Heffelfinger.

Princeton University Office of Development Sees “A Paradigm Shift” with Tableau

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Tableau

Princeton University, the fourth-oldest university in the United States, attracts the highest caliber of faculty, staff and students. The Office of Development at Princeton—the fundraising arm of the university—supports this legacy of excellence through a number of giving programs. The Office of Development wanted to overhaul time-consuming, error-prone manual reporting processes and develop a more data-driven culture. After adopting Tableau, the Princeton Office of Development has: 

Salesforce Data.com Tableau Software

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Tableau

Nucleus Research examined Tableau Software’s use of Salesforce Data.com to help the company quickly identify sales leads across regions and to manage its customer data within a single, centralized solution. Benefits included increased bookings through greater lead generation and increased productivity through more accurate sales data and more precise territory distributions.