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Case Studies

- Marketo

Marketo Grows Accounts and Prevents Churn

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Marketo

Marketo is the leading provider of marketing automation solutions. Retaining and growing existing customers is critical to Marketo’s aggressive revenue goals. So, staying informed of changes across their 1,000’s of customers is not just imperative to that success, but also a major challenge.

Vantiv attains a 75% sales closing rate with Marketo

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Marketo

Vantiv is a payment processing company that recently went public. Structured into two major lines of business, one on the merchant side and one focused on financial institutions, Vantiv continues to experience rapid business expansion. Each division has its own sales force, which are naturally increasing to support the exponential growth. Reliant on traditional, passive marketing techniques, such as print advertising, trade show participation and direct mail. Vantiv recognized the need to upgrade its marketing organization and evolve into a digital marketing company.

Schwab Deploys Marketo to Drive Growth in its Advisor Services Business

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Marketo

The marketing team within Schwab’s advisor services business unit focuses on two key goals – acquiring new independent advisors and helping existing advisors grow their business. The process of an advisor deciding to leave a firm and go out on their own can take two to three years, resulting in a long “buying cycle” for Schwab that requires continual nurturing of advisor prospects.