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7 Reasons to Clean Up Your Dirty Lead Data

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InsideView

Even if you think your data is good enough, five percent of it goes bad every month - which amounts to 70 percent per year! As it keeps going bad, it prevents you from reaching the right people, routing the right leads to the right reps and filling your pipeline with quality leads.

7 Reasons to Clean Up Your Dirty Lead Data

Sales and Marketing Have Moved In Together

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InsideView

Historically, the inability to track marketing efforts and correlated results has been a major factor in misaligned sales and marketing departments. Before the internet age, marketing to customers was like setting up a blind date for your cousin because your parents had that expectation. Back then, as little as 10 years ago, marketing arranged the blind dates for sales, the cousin.

Sales and Marketing Have Moved In Together