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Salesforce Empowers Life Time to Deliver Personalized, 1-to-1 Journeys with Marketing Cloud

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SAN FRANCISCO—March 24, 2016—Salesforce [NYSE:CRM], the Customer Success Platform and world's #1 CRM company, today announced that Life Time, the comprehensive health and lifestyle company that offers a personalized and scientific approach to long-term health and wellness, is personalizing every member’s journey through targeted engagement before, during and after their time at a fitness facility with Marketing Cloud. 

Think "Data First" to Drive Business Value

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IT is in crisis. Just 13% of IT executives said their organizations were effective at introducing new technologies faster than their competitors, according to a recent McKinsey study.

Our just-released eBook — Think ‘Data First’ to Drive Business Value — outlines why data-centric enterprise architecture matters and provides a blueprint for bringing it to life for your business.

Think ‘Data First’ to Drive Business Value makes clear:

Museum exhibits increased mobility and collaboration with cloud productivity solution

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Microsoft SharePoint

A the Autry Museum in Southern California, visitors can discover the art, history and cultures of the American West. To provide museum-goers and staff with the best possible experience, the Autry sought a solution that would increase employee collaboration and reduce IT maintenance. The museum deployed Microsoft Office 365 and now takes advantage of virtually anytime, anywhere productivity, improved file management and decreased IT costs by $5,000 per year.