In today’s digital world, keeping your customer base is as important as growing your customer base. Poor customer service is the cause of many consumers halting their loyalty with companies and turning to their competitors as their new customers.
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Effective business intelligence solutions are no longer only for big businesses. Huge companies that employ IT technicians to handle the installation and maintenance required for business intelligence no longer have the advantage over smaller businesses with the advent of Microsoft Power BI. Microsoft Power BI combines information from multiple different sources, giving a more holistic view of a business’s customer base through a single, centralized dashboard.
A recent survey found that 75 percent of professionals would consider switching if the right opportunity came along. What does that mean for companies? In today’s candidate-driven market, job seekers can afford to be choosy with what job opportunities they pursue. Therefore, recruiters and hiring teams must change their strategy. The new smart recruiter must think like a sales and marketing professional to catch the interest of the top candidates.
Tips to think like a marketer:
As technology continues to evolve in every department of a company, technically-savvy employees are going to become more valuable than ever before. With this shift, IT is becoming an integral part of the sales and marketing process.
The customer is becoming the center of the buying experience. What was once separated between a sales pipeline and a marketing pipeline is now being combined into one process, not only for the betterment of marketing and sales departments, but the customer, too. Sales and marketing should be positioned as partners, not rivals.
There are several ways for companies to grow; they can increase revenue, cut costs or a do combination of the two. And although every company wants to grow, obtaining measurable results requires dedication, including having a dynamic, focused sales team. The trick is keeping team members motivated and on the hunt for their next contract or client.
There is no debate. If you are not using cloud technology, then your company will be at a major disadvantage. A recent study found that 84 percent of surveyed respondents increased their cloud use, 39 percent of respondents indicated their companies increased cloud use significantly. With cloud technology becoming such a staple in businesses today, the benefits and the “why” for cloud technology have begun to change, as companies are seeking more ways to utilize the new normal.
If all your patient information was in one place, could smarter care decisions be possible? That is the goal of Salesforce’s new platform, Salesforce Health Cloud. Combining electronic medical records, medical devices and wearables into one location, Health Cloud is revolutionizing the healthcare experience, assisting to make smarter care decisions and better manage the data.
On August 25, 2015, Salesforce released its Lightning Experience, a total interface re-design based on feedback and suggestions from actual Salesforce users to create a more modern, sleek look and feel. The design was a long time in the making, according to IDC Associate Vice President, Bo Lykkegaard. The new Salesforce framework is more compatible with mobile applications and automatically adapts to the device being used.