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Marketing Technologies

Artificial Intelligence: Trending into 2019

Artificial Intelligence: Trending into 2019

The customer experience and employee productivity have become more of a focal point than ever before. With technology evolving constantly, additional opportunities are becoming available to deliver more and better to customers and employees. Playing a major role in the growing phenomenon is the popularity of artificial intelligence (AI). 

Microsoft Dynamics 365 October '18 Release

It is always exciting to see what new features and opportunities come with the release of a new edition of a business application. With it, brings new opportunities to streamline processes, become more cohesive through technology offerings, and drive technology cutting edge innovation. 

This is exactly what to look forward to with the Microsoft Dynamics 365 October '18 Release. Below you will find a few of the new functionalities to expect and look forward to:

Big Announcements from Microsoft Ignite

Microsoft Ignite took place September 24-28, 2018 in Orlando, Florida. During the conference, Microsoft has made big announcements about new features and products across a variety of business areas.

Keys to Successful Adoption

Keys to Successful Adoption

Investing in a new technology platform comes with time, learning and trial and error. However, the benefits of adding a system, such as marketing automation, to your organization is worth the investment. These investments, when fully implemented and adopted, can produce an impressive return on investment. They allow organizations to better personalize their efforts with customers and improve their actions moving forward. 

Truth in the Numbers

Truth in the Numbers

As technology plays an increasing role in the landscape of marketing, the need for showing an ROI increases concomitantly. One example of this role is seen with marketing automation. In addition to adding efficiency to lead nurturing and customer outreach, automation can also allow for increased personalization.

Data's Role in Content Marketing

In the world of marketing, increased viewership could mean opening the door to more conversations. More conversations could lead to new clients, long-term relationships and new revenue. However, the debate continues: What type of content should your company be publishing to serve as seeds for those conversations?

Valuing Marketing Automation's Investment

Valuing Marketing Automation's Investment

As companies look to better understand their sales prospects and current customers, they often turn their focus on to their sales and marketing funnels. How to generate more leads, how to score leads more accurately and marketing personalization are frequent topics of discussion and fine-tuning. The goal is easily described, but can be challenging to meet: how to turn prospects into customers and customers into brand advocates. One solution to this end is marketing automation.

How to Grow Your Business with Marketing Automation

How to Grow Your Business with Marketing Automation

Marketing automation helps you achieve tasks with minimal effort. It gives business owners opportunities to better manage their relationships with known prospects and current or even inactive customers. Implementing an automated marketing system allows your company to consistently and effectively communicate with a customer and prospect database based on their individual interests and past interactions. 

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